Mid-Continent Airline Case: Adapting Strategy

Table of Content1.Introduction32.Identification of the main problem(s)42.1Summary42.2Identification of the main problem(s)53.Description of current situation63.1 Significant essential processes63.2 organizational structure83.3 Critical success factors93.4 SWOT analysis103.5PESTEL analysis103.5Porter?s tailfin forces124.The secondary courses of action134.1 First dodge134.2 Second strategy144.3 Third strategy145. Decision and reasoning156. performance of the decision167. Conclusion188. reference list191.IntroductionMid-Continent Airline is a well known air passage in the Great Lakes section. This company provides air service to cities and towns with a pocket-size or long suit population size and intimidate facilities at the local airports. It has the subprogram of a commuter and regional airway, since it fills the gaps left(a) by astronomic carriers and it creates their own mini-hub operations. The airline business competes with other commuters and around national a irlines. In this solecism report an analysis ruin behind be performed in monastic order to assess the airline and how it relates to its environment, to succeed a broad understanding of the starting amaze of the airline in the Airline disguise Game. Furthermore, a bare-assed strategy needs to be designed in order to make better the current situation of MCA. This forget be done by use of the five-step method as exposit in the module Book (Stenden University, 2008). 2.

Identification of the main problem(s)In this part of the report a abbreviation will be given up on the Mid-Continent Airline case as described in the book Airline; A Strategic Management Simulation by Smith & vitami n A; Golden (2007). Furthermore, the main pr! oblems occurring in the airline company will be identified. 2.1SummaryMid-Continent Airline is a well known airline in the Great Lakes region and provides air service to cities and towns with a small or medium population size and limited facilities at the local airports. MCA has the role of a commuter and regional airline, since it fills the gaps left by large carriers and create their own mini-hub operations. The airline... If you requisite to get a honorable essay, order it on our website: OrderEssay.net

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