Organizational Behavior

Running head : creativenessNameUniversityCourseTutorDateIntroduction creativity is virtuoso of the most primary(prenominal) ingredients of organisational success , growth , endurance , harvestivity and positiveness . increase rivalry , globalization and the dynamism in the business and scientific milieu has lately increased the need for creativity in organizations . creativity can be viewed from different perspectives integrity organism the tycoon of an individual to invent or even envisage an thinking which is later translated to a harvest-home or swear issue . creativeness can also be termed as an put up which allows an individual to accept newness and change and also the willingness of a mortal to have a flexible outlook of a product or a product which prompts the desire to improve it . creativeness has also been termed as a process which people continually engage in with an aim of improving the products and / or control of a company . Despite the different outlooks of creativity , one main aspect of creativity is that it leads to creation of new products and / or improvement of already existing processes or products and services . Creativity is a major tool of gaining competitive advantage thus market share , growth and long term survival of an entity . In the recent past , most organizations have resorted to creativity as a means of ensuring competitiveness , productivity and positivity (Cropley 2000Literature reviewAccording to the views of Peter Drucker , innovation and creativity are core competencies especially in the 21st century which is characterized by constant changes in the business environment . Drucker observed that corporation...If you want to get a full essay, order it on our website: OrderEssay.net

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