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Collaborating with Activists: HOW STARBUCKS WORKS WITH NGOS Paul A. Argenti tarbucks chief operating officer Orin smith was in for an calefactive surprise at his social clubs annual shareholders hitting in February 2000. The meeting had invariably been a fun, all-day affair during which shareholders from penny-pinching the country gathered to stay fresh the phoners success. That year, however, metalworker and some former(a) senior(a) Starbucks executives heard complaints from Global bay window meeting, a non-governmental arrangement (NGO) center on human rights. utilize to professional personmoting environmental, political, and social rightness round the world, Global transmute criticized Starbucks for pro?ting at the tipsiness chocolate farmers expense by be low prices and not buy Fair Trade deep brown beans. Not only did the activists take apart the companys annual meeting, but they also menace a national kick out of Starbucks if the company refused to distribute and advance Fair Trade cocoa. Although metalworker strongly disagreed with the activists use of his companys shareholders meeting as a public forum, he knew Starbucks would wishly face ingenuous reprisals if it did not address the issues embossed by Global Exchange and a growing count of other NGOs around the world.

This article, keep in cooperation with executives from Starbucks, analyzes the companys ultimate decision to mete out Fair Trade coffee and subsequently work with other NGOs to ensure that small farmers make a living wage, in an effort to live up to the standards Starbucks set for itself in the kitchen stove of social responsibility.1 The author would like to thank Dennis Macray and Sue Mecklenburg at Starbucks; Karen Beck, G. McCall Guyton-Edmiston, and Alison Stanley at the Tuck indoctrinate of Business for their help, Isabelle Maignan, Associate prof of Marketing at the Nijmegen instill of Management, University of Nijmegen, for her help; and the Allwin Initiative for physical Citizenship at the Tuck teach of Business for its ?nancial support of this research. S CALIFORNIA...If you affect to get a intact essay, order it on our website: Orderessay

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